Well its good to hear that they admit that they are learning as their business model changes. Going from a strictly dealer orientated business to a retail consumer side is much much different. The level of customer service required at the individual retail level is SOOO much more demanding. Now they do not have a sales rep responsible for dealership X and Y, and put off the small stuff for another day.
If they want to continue with the new business they need to make sure their website shows accurate lead times, as well as handle every customer inquriy no matter how small.
Anyways, I was glad to see they are admitting to some mistakes at the beggining. I can only hope they are able to cut necessary costs, and keep a feasible business model ready to strike when the economy heats up again. Might not be for another 5 or 10 yrs, but if they keep pounding away, a small profit is better than no profit!