Spark plugs are big business( billions ?)
Why ? because almost every one can afford them and change them
Most plugs do the same thing, that is to provide a arc to light off the fuel mixture.
If the correct heat range and length is correct, and the Mixture is correct then they will wear out but that takes a long time
(hundreds of hours)
So the marketing begins, claims of more power, longer lasting, better mileage, etc etc
And we the public buy into that .
We change them like underwear ,usually for no reason other than marketing
Also when ever a real or perceived problem with a engine shows up they are changed first without any diagnosis
of the problem..(because almost anyone can do it)
new plugs will mask the real reason a engine is not running correct ( bad mixture, carbon/oil fouling, faulty air cleaner,etc.
bad spark from engine to plug (wires, distribution etc.)
this only lasts until the new ones are contaminated.
I have had a few go bad , some were bad out of the box(new doesn't mean it is good)
But a couple of my bikes have over 25-40 k on the original plugs .
never have changed my Big Dog (2001 107 with 10k )
OK I have my flame retardant suit on