Everyone has an opinion, so here is mine and I am a very satisfied customer.
Sterling's seats are made by High End who also makes all of the seats for Danny Gray. They make all of their seats with gel molded into the foam. Sterling buys the seats in large quantities which allows them to pass on the savings to their customers. By stocking these seats it also allows them to get the seats shipped within 2 business days. Sterling also offers full custom options as well with turn around times usually within the same week or even a couple of days.
I have a full custom that is comfortable whether on a short 400 mile ride or a 1000 mile ride, it looks awesome, the fit, finish & detail is incredible and once deciding what I wanted, was delivered to me a few days later greatly exceeding my expectations.
