Another dealer bites the dust

Wildthing

Got Life?
I haven't been on much lately as I've been busy and riding alot :)
so I don't know if anyone has posted this yet.

Big Dog Motorcycles of Columbus (formerly Easyriders of Columbus) has officially closed their doors. They were in business approximately 14 years.
It sucks because the only Ohio dealer we now have is in NW Ohio and of course I live in SW Ohio. If Big Dog Motorcycles is going to survive then they need to strengthen their dealer network. It is their weakest link in my opinion.:(



Big Dog Motorcycles of Columbus, Ohio - Bike Sales
 

Gas Man

Cool isn't cheap
Calendar Participant
Hey Wild.

Weaker than the EHC or VR or tranny shafts or clutch carriers???

Are you sure? :lol:
 

mcgroom

Well-Known Member
They were closed for business as of 07/14/08 - 07/31/08 per their voice mail for inventory.

I don't know of anyone closing for 2 weeks during their selling season for any reason, let alone inventory. The voice mail says more to me.

I heard of this a couple of weeks ago and did not mention it because all I had was hear say from an employee there.

Apprently there are issues with this dealership that are well outside the realm of what BDM can offer help towards.

I do not have any facts, just gossip, but from what I understand, this was not simply a casualty of bad economy, marketing, support from the manufactures etc. I beleive that this one is more self imposed.

I am waiting to hear if they are going to have an inventory liquidation sale but I suspect that anything in that store will never be seen in this market.
 

P8RIOT

Well-Known Member
Calendar Participant
Makes us appreciate our local dealer even more. They aren't selling a lot of Big Dogs, but they are moving jet skis, small boats, ATV's, and in the winter snow mobiles. In this economy you have to have more than one product line to make it. Plus, their service has been outstanding.
 

Wildthing

Got Life?
Their sales dept. wasn't very aggressive.
Lets face it, this is a perishable product,
if you have old models left over then you
need to move them out to move foward.
In this business your first loss is your best loss....
 

BigSpenda864

Active Member
Their sales dept. wasn't very aggressive.
Lets face it, this is a perishable product,
if you have old models left over then you
need to move them out to move foward.
In this business your first loss is your best loss....
So true. You have to keep the products moving or your dead in the water. I saw a post earlier where a dealer still had two NEW '06 models. They should've moved those things somehow. Even if its at a slight loss you have to keep things moving in IMO.
 

Vegas

Well-Known Member
I don't think the dealer aspect is as important as certified repair facilities. Big Dog does owe it to us to have approved techs in multiple places in every state. This dealer may have just closed down before he lost his shorts as well. Let's face it, selling custom motorcycles in this economy has bankruptcy written all over it unless you adapt to the market like patriot mentioned.
 

CURDOG

Active Member
Their sales dept. wasn't very aggressive.
Lets face it, this is a perishable product,
if you have old models left over then you
need to move them out to move foward.
In this business your first loss is your best loss....
Wildthing, I totally agree with you but I just tried to work a deal with one of the Fl. dealers and they wanted me to pay retail for their bike and me just give them my bike. I thought that was the starting offer but when I tried to counter they just didn't really want to deal. When I said Iwas thinking about just selling my bike they said come see them when I did. I hate to tell them but if I sell mine out right they won't get my business now. There's too many choices out there.
 

busa03

Member
I have bought two Big Dogs from the same dealer that where "dealer leftovers" from somewhere else. I hated to question if those dealerships went out of business or if my dealer just knew how to work the market. They seem to be doing well with i would guess 50 Big Dogs and other customs on the show room floor.
 

Wildthing

Got Life?
I have found a huge price difference from one dealer to another.
I got a very good deal on my bike but I found my exact bike priced $1500.00 cheaper at another dealer.
However I wanted to support my local dealer (now closed:rolleyes: ) by buying my current Dog from them.

This isn't the dealer I was talking about but there is a dealer
in Ringold Ga. that will work up some good deals.
 

Raywood

The Pirate
Staff member
Calendar Participant
Troop Supporter
I'm currently requesting quotes from 5 different dealers around the country on an 08 Mutt for Glenda. Got two replies so far to just call. Trying to get the best price on a red one.


:cheers:
 

mcgroom

Well-Known Member
This is my perspective on sales in todays day and age:

Keep in mind I sell outdoor power equipment from chain saws all the way up to 80k track hoes. Not custom motorcycles but sales none the less.

If you pay asking price for any of this stuff it is only for a few reasons:

1. You find something you can not be without and you want it NOW.
2. You have not done your homework.
3. You place value in buying from the dealer you intend on servicing your bike. (I still encourage negotiations).

Most of these dealers have an account that these bikes are sold to them through. All should be offered some kind of discount if they pay cash (approx. 2%) but in todays markets, cash is king and the discount is not worth the risk of not being able to be liquid.

I assume the loan holder to these dealers would be GE Credit. They are the biggest player for power / recreational equipment. When a dealer makes a purchase from a manufacture, the sale is complete. It is the dealers.

BUT, the dealer is given a grace period of 8 - 12 months NO PAYMENTS / NO INTEREST on the actual delivery date of the bikes. After this period, the dealer is responsible to make payments of up to 30% of the balance including the accrued interest from the original sale date to the dealer.

Dealers will make their Spring orders in the later part of the year to give manufactures an estimate as to whether their numbers are in line with expected market demand.

When the order is placed, they will likely have several shipping windows to when the equipment will arrive. Gives time for the dealers to alter their order and the manufature to fullfill the order as well.

I am going to make an assumption that the largest window will be in February
to give the dealer time to set the bikes up and have them availiable when the weather breaks.

With all this said, if a dealer has the largest shipment brought in during the month of Feb. than the dealer is going to have to make payments on every bike that has not sold to date some time in Oct. or Nov.

Sold bikes had to be paid for immediately following the actual sale date....they send an auditor out every 30 days to verify THEIR assets. Keeps dealers from robbing Peter to pay Paul.

These are the optimal months to negotiate with dealers on new inventory.

So if you are looking for a current model, find out who has the most of them before you start negotiating.

There is a lot more info I can provide but just realized that no one may care....:roll: :roll: :roll:

So if you want me to continue, let me know. I will be happy to. If not....sorry if I highjacked the thread.
 
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